SOCRATECH×EARTH ON BOARD

Your video content strategy.

A preview of how we'd approach it.

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We studied your world

Earth on Board is an international ecosystem for sustainable governance, founded and led by Philippe Joubert, former Deputy CEO of Alstom. Where most players speak to CSR teams or operational staff, you speak to the one level that actually decides: the board. Your mission is to grow “Earth Competent Boards” — boards genuinely equipped to treat sustainability as strategy, not decoration — through a tailored programme built with the Cambridge Institute for Sustainability Leadership. And in Southeast Asia, you are already on the ground: in 2024 you co-authored the Guide on Climate Action for Boards in Southeast Asia with ClientEarth and Climate Governance Malaysia.

35%
Of ASEAN GDP at risk from climate by 2050
<1%
Of the world's directors with real sustainability expertise
96%
Of net-zero pledges carrying a greenwashing red flag
2024
Year you co-authored the guide for Southeast Asian boards

What makes you unique

Your angle is legal and fiduciary as much as ecological: you don't moralise, you remind directors that protecting the company over the long term is part of their duty. That credibility comes from Philippe Joubert's own track record — an industrial leader who ran tens of thousands of people before becoming one of the world's leading voices on the subject. He talks to directors as a peer, not as a campaigner. In a region as exposed as Southeast Asia, that peer-to-peer stance is exactly what makes boards listen.

Your convictions

A board can no longer say “we didn't know” — ignoring sustainability risk is now a governance failure. Short-term financial performance is an illusion: a company cannot thrive in a world that fails. Sustainability competence has to be built into governance itself, not delegated to a department. And the fastest lever for change is directors talking honestly to other directors.

The people we're going to talk to

Who they are

Directors, chairs and non-executive directors of Southeast Asian companies — issuers listed on SGX and Bursa Malaysia, large Indonesian, Thai and Philippine family conglomerates, regional state-owned enterprises, and the region's institutional investors. Senior profiles, often holding several mandates, used to power and performance but rarely trained specifically on climate — in a region where governance is still often concentrated in founding families or the state.

Their frustration

Regulatory pressure is arriving fast, and from the top. Singapore requires Scope 1 and 2 emissions disclosure from 2025, Malaysia applies IFRS S1/S2 standards from the same year. Directors have to sign off on climate reports they don't master, on risks they were never trained to assess, in groups where the subject has never reached the board. They lack the time, the tools, and a framework that speaks their language — risk and business, not activism.

What they wrongly believe

That sustainability is a compliance matter to hand to the CSR or audit function, a cost imposed by distant regulators, or a “Western” theme with little relevance to Asia. That their legal responsibility stops at the financial statements. That the region's assets — coal, fossil energy, coastal real estate, agriculture — are worth tomorrow what they are worth today. That ASEAN's fast growth shields it from climate shocks, when it is in fact one of the first victims.

What makes them react

Reminders of legal and fiduciary responsibility now that reporting is mandatory (“you sign it, so you're on the hook”). Figures that hit the regional economy directly — up to 35% of ASEAN GDP at risk by 2050, rising seas, stranded coal assets. Contrarian takes on false solutions, like net-zero pledges that don't hold up. And blunt views from a peer who has run large industrial groups and already knows the Southeast Asian ground.

The work behind every topic

The topics you are about to discover weren't pulled out of a hat. They are the result of a systematic research process designed to maximise the impact of every video on your audience of directors.

30+
Sources analysed
6
Research axes
25+
Raw topics identified
10
Topics presented here
Our research axes

Each axis was tailored specifically to the world of board governance and corporate sustainability:

Catastrophe projectionLegal riskShock figuresContrarianPolarising debateInsider storytelling
How topics are scored

Each topic is scored out of 25 points across 4 criteria that measure its potential to perform on social media.

Retention /10

Does the hook stop the scroll in the first three seconds?

Debate /5

Will people react, comment, weigh in?

Share /5

Will someone share this video with a peer or a colleague?

Save /5

Is it educational or actionable enough to be worth keeping?

How to read the scores

A score out of 25 that captures each topic's potential before production.

23 — 25
Excellent
Exceptional viral potential. To prioritise in the calendar.
20 — 22
Very strong
Strong engagement potential. A pillar of your editorial calendar.
17 — 19
Solid
A useful complement to the editorial calendar, to vary the formats.

10 shortlisted topics for Earth on Board

Click a topic to expand it and see the proposed hooks.

Examples of interview videos produced for other clients
23 /25
Topic 01
The biggest physical risk to your headquarters is on no board's agenda
A board exists to see the risks management can't — yet the water rising around the region's own headquarters is almost never on the agenda. 95% of North Jakarta could be under water by 2050, up to a third of Bangkok submerged, Manila sinking 10cm a year. This isn't a climate story. It's a failure of oversight.
Catastrophe projection Excellent
Expert connection

Joubert doesn't talk about a distant, abstract 2050 — he asks a governance question. Is this physical exposure in the risk register? On the agenda? Owned by a committee? He turns a statistic anyone could quote into the specific duty a director cannot delegate.

Proposed hooks
Oversight failure / physical shock
“A board exists to see the risks management would rather not. So how is it that the water rising around your own headquarters — Jakarta, Bangkok, Manila — is on almost no board's agenda? That's not a climate failure. It's an oversight failure.”
Tension: the board oversees the big risks → Twist: not the one rising around its own building → Payoff: physical climate risk belongs on the agenda as a duty of oversight, not a 2050 abstraction.
23 /25
Topic 02
From this year, you personally sign your company's climate numbers
Singapore requires listed issuers to disclose Scope 1 and 2 emissions from 2025 (Scope 3 from 2026); Malaysia applies IFRS S1/S2 from 2025. These reports are signed off at board level. A signature on numbers you can't defend is no longer a formality — it's exposure.
Legal risk Excellent
Expert connection

Earth on Board co-authored the Guide on Climate Action for Boards in Southeast Asia. Joubert speaks directly to the moment these directors are living through: the reporting mandate has arrived, and most boards approved it without understanding what they were now on the hook for.

Proposed hooks
Regulatory shock / liability
“Starting this year, in Singapore and Malaysia, the climate figures in your annual report carry your board's signature. Most directors signed off on the process without realising it's now their name on the risk.”
Tension: reporting is a compliance task for the team → Twist: no, you personally validate it → Payoff: from 2025, a climate disclosure you can't defend is a governance liability.
22 /25
Topic 03
Eleven directors were sued personally over climate. And Asia is not exempt
In 2023, ClientEarth sued all eleven Shell directors personally for breaching their fiduciary duty on climate — a world first, backed by investors holding over $500bn. In Asia-Pacific, pension-fund beneficiaries have already taken fund leaders to court over climate and coal.
Legal risk Very strong
Expert connection

Joubert has said for years that a director can no longer hide behind “I didn't know”. He talks to his peers about a personal responsibility many discover far too late, and about why the region's boards should assume the trend reaches them, not that it stops in Europe.

Proposed hooks
Reveal / legal threat
“Most directors assume that if there's a climate problem, the company pays. Eleven Shell directors found out otherwise — they were sued personally. And the wave of cases is already reaching Asia.”
Tension: climate is the company's problem → Twist: no, it's yours, by name → Payoff: fiduciary duty now covers climate, and it doesn't stop at the West.
22 /25
Topic 04
A third of ASEAN's GDP is at risk. Why isn't it in your risk register?
ASEAN risks losing up to 35% of its GDP by 2050 from climate change and natural hazards. If an exposure that size were financial or legal, it would be line one of the board's risk register. On most boards in the region, it isn't in the register at all — and that omission is a governance choice someone signed off on.
Shock figures Very strong
Expert connection

Joubert translates macro figures into board language: this isn't a number for economists, it's a materiality question the board owns. He doesn't ask directors to care about the climate — he asks why the single largest exposure to the region's economy is missing from the one document they're accountable for.

Proposed hooks
Risk-register gap
“If an exposure this large were financial, it would be line one of your risk register. Up to a third of ASEAN's GDP is at risk by 2050 — and on most boards it isn't in the register at all. The problem isn't the number. It's who's accountable for leaving it out.”
Tension: the board owns the risk register → Twist: the largest regional exposure isn't in it → Payoff: putting it there is the director's job, not an NGO's.
22 /25
Topic 05
96% of net-zero pledges are hollow — including some of Asia's loudest
Across more than 4,000 companies analysed, 96% show at least one net-zero greenwashing red flag. In one study of 25 giants, only one pledge (Maersk) was judged credible; barely 8% have a science-validated target. A proud announcement without a plan is turning from a shield into a liability.
Contrarian Very strong
Expert connection

Earth on Board and Deloitte published “Net-Zero Debunked”. Joubert is one of the few willing to tell boards — including in fast-growing Asian markets keen to announce ambitious targets — that their headline pledge may be a legal risk, not a protection.

Proposed hooks
Contrarian
“Your company announced net-zero by 2050? There's a 96% chance it's a promise nobody yet knows how to keep — and increasingly, that gap is argued in court, not just in the press.”
Tension: we've made our commitments, we're covered → Twist: almost none are credible → Payoff: an unmet pledge becomes a risk, not an insurance policy.
21 /25
Topic 06
Fewer than one director in a hundred understands the risk that decides the company's survival
Of roughly 110,000 directors analysed worldwide, fewer than 1% have real sustainability expertise. The people voting on ten-year strategies are the ones who understand least the risk about to hit them — and in Southeast Asia, where exposure is highest, that gap is at its most dangerous.
Shock figures Very strong
Expert connection

This is precisely why Earth on Board exists — to make boards competent on the Earth. Joubert doesn't point fingers: he explains why the gap is structural, and why the region that co-created the Southeast Asia boards guide needs to close it fastest.

Proposed hooks
Shock figure
“We hand ten-year decisions to brilliant people. But on the one issue that will decide whether the company survives, fewer than one director in a hundred is genuinely competent.”
Tension: boards are expert → Twist: not on risk number one → Payoff: sustainability competence has to enter governance itself.
21 /25
Topic 07
Sustainability isn't morality. It's the hardest risk management there is
The great misunderstanding: in the boardroom, sustainability gets filed under “ethics” or “communications”. In reality it's first and foremost a question of financial survival and material risk. As long as it's treated as a moral supplement, boards keep missing it.
Polarising debate Very strong
Expert connection

This is the core of Joubert's message. As Alstom's former number two, he speaks the language of risk and the balance sheet, not of activism. He reframes the debate on ground that directors — including Southeast Asia's hard-nosed conglomerate boards — already own.

Proposed hooks
Reframe / contrarian
“The moment sustainability comes up in a board meeting, half the room assumes we're talking about ethics. That's exactly the mistake: it's the most concrete risk management there is.”
Tension: another ethics topic → Twist: no, it's pure financial risk → Payoff: what threatens the company isn't a moral option.
21 /25
Topic 08
Your group's most valuable assets may one day be worth exactly zero
Stranded assets — coal plants, fossil reserves, high-carbon infrastructure — run into the tens of billions across Southeast Asia (the Philippines alone faces some $21bn; regional coal losses are estimated at $85-106bn by 2060). Many sit on the balance sheets of the region's family conglomerates and state-owned groups, still valued as if the future looks like the past.
Catastrophe projection Very strong
Expert connection

Joubert connects an abstract financial risk to something tangible for a regional board: the crown-jewel assets a founding family or a state group has held for decades may be the ones losing their value first. He speaks to owners, not just managers.

Proposed hooks
Reveal / projection
“There are assets on the balance sheets of this region's biggest groups — coal, fossil, heavy infrastructure — that will one day be worth exactly zero. The uncomfortable part is who still carries them at full value: family and state-owned boards.”
Tension: these are solid, generational assets → Twist: they're on borrowed time → Payoff: the write-down is a governance decision waiting to happen.
20 /25
Topic 09
“That's a Western topic.” The most expensive assumption a Southeast Asian board can make
A common belief in the region's boardrooms: climate governance is a European or American obsession, marginal to a fast-growing Asian business. The facts say the opposite — Southeast Asia is among the most physically exposed regions on Earth, and its own regulators are moving first. Treating it as someone else's theme is the costliest misread of all.
Polarising debate Very strong
Expert connection

Joubert has ground-level credibility here — he contributed to the Southeast Asia boards guide. He can say, without lecturing, that this is not an imported agenda: it's the region's own regulators, its own sinking cities, its own assets at stake.

Proposed hooks
Reframe / regional
“In a lot of boardrooms here, climate still gets waved off as a Western topic. But this region is on the front line — and its own regulators are moving first. Calling it someone else's problem is the most expensive assumption a board can make.”
Tension: it's an outside, Western agenda → Twist: the region is the front-line victim and first mover → Payoff: this is your risk, decided by your regulators, on your coastline.
20 /25
Topic 10
I ran 94,000 people. Here's what I wish someone had told my board
Philippe Joubert's own arc — number two of a 94,000-person, €20bn-revenue group — told through the moment he understood that sustainability wasn't a side issue but the issue. A shift in a business leader, not the conversion of an activist. The story that makes his message audible to boards who distrust outside preaching.
Insider storytelling Very strong
Expert connection

This is the spokesperson's own story. His legitimacy doesn't come from an environmental degree but from a career running heavy industry. That's exactly what lets a founding-family chair or a state-group director listen without feeling judged.

Proposed hooks
Micro-storytelling
“For years I ran a group of almost a hundred thousand people, assuming climate was somebody else's problem. The day I understood I was wrong, I changed careers — and I came to say to boards what I wish someone had said to mine.”
Tension: a conventional industrial boss → Twist: a late awakening → Payoff: the thing he wishes he'd known earlier, brought straight to the board.

Here's how your videos will sound

The topics and hooks above will be turned into scripts ready to be read on camera. Here are three examples, written to give you a concrete preview of the final result.

Your tone: A grave but accessible expert voice, action-oriented, unapologetically plain-spoken. Philippe Joubert, filmed in three-quarter view, talking to an off-camera interviewer — as if explaining to a peer, not preaching to a camera. The tone of a former top executive who has sat on boards himself and speaks to directors without corporate hedging.

Each script is written to be read naturally, like a conversation — not a corporate statement. No unexplained jargon, no empty phrases, no call to action.

These scripts were written imagining Philippe Joubert in front of the camera. It's a working hypothesis — we'll decide together, in a meeting, on the format that fits you best.

Topic 02 — Legal risk
From this year, you personally sign your company's climate numbers
Angle: Regulatory shock / director liability
Hook

Starting this year, in Singapore and Malaysia, the climate figures in your annual report carry your board's signature. Most directors approved that process without realising it's now their own name sitting on the risk.

Full script

For most of my career, the annual report was the finance team's job. The board read it, asked a few questions, signed it, moved on. Climate wasn't even in it. That's over. In Singapore, from this year, every listed company has to put its emissions inside that report. Malaysia is doing the same thing, with the international standards. And here's the part most directors haven't sat with: that report is approved at board level. Their level. So let me say it plainly. You are now putting your name next to a set of climate numbers. Numbers about your energy, your supply chain, your exposure. And in most boards I talk to, nobody around that table could actually defend those numbers if someone pushed back hard. That's the real shift. It isn't that you have to report. It's that reporting turns a vague topic into a signed statement. And a signed statement is something a regulator, an investor, or a court can hold you to later. I've watched directors treat this as a box to tick. Hand it to the sustainability team, approve the document, next item. That is exactly the mistake. When you sign, you're not approving someone else's homework. You're taking personal responsibility for whether it's true. And the thing is, this cuts both ways. A board that genuinely understands its own numbers is a board that can't be ambushed. The exposure only exists if you're signing something you don't understand. So before the next report goes out, the question isn't “is it ready”. It's “could I defend every figure in here if I had to”. If the answer is no, that's not a reporting problem. That's a governance problem, and it has your name on it.

Topic 07 — Polarising debate
Sustainability isn't morality. It's the hardest risk management there is
Angle: Reframe / contrarian
Hook

The moment sustainability comes up in a board meeting, half the room quietly files it under “ethics”. That is exactly the mistake — because it's the most concrete risk management there is.

Full script

I've sat in a lot of board meetings where the word “sustainability” gets said out loud. And you can feel the room shift. Half the people file it under ethics. The other half file it under communications. Almost nobody files it where it actually belongs, which is under risk. That's the whole misunderstanding. And in this region, it's an expensive one. Let me give it to you the way I'd give it to any board I've run. A factory that runs out of water isn't an ethical problem. It's a stopped production line. A supply chain built on a crop that fails in a heatwave isn't a moral issue. It's a hole in your revenue. An asset that new regulation turns worthless isn't about being green. It's a write-down on your balance sheet. None of that is about values. It's about whether the company is still standing in twenty years. And the reason it bites harder here is that the risk isn't theoretical in Southeast Asia. The water, the heat, the new reporting rules — they're arriving faster here than almost anywhere on Earth. So a board that treats this as a values debate is busy arguing about morality while the actual risk walks straight through the front door. I'm not asking anyone to become an activist. I ran heavy industry for a living. I'm asking directors to do the thing they're already good at. Take a serious risk, put a number on it, and manage it. The day a board stops asking “do we care about this” and starts asking “what does this cost us, and when” — that's the day it starts doing its actual job.

Topic 01 — Catastrophe projection
The biggest physical risk to your headquarters is on no board's agenda
Angle: Oversight failure
Hook

Ask any director what a board is for, and you'll get some version of the same answer: to see the risks management can't, or won't. So how is the water rising around your own headquarters not on a single agenda?

Full script

Ask any director what a board is actually for, and you get the same answer in different words. To oversee. To see the risks the management team can't see, or would rather not look at. So here's a question I like to put to boards in this region. The city your headquarters sits in — is it sinking? For a lot of them, the honest answer is yes. North Jakarta could be almost entirely under water by 2050. Up to a third of Bangkok. Manila is going down about ten centimetres every year. These aren't forecasts from a campaign group. They're measurements. And yet, when I look at the agenda of those same boards, none of this is on it. Not as a risk line. Not as a committee item. Not anywhere. Sit with what that means. The single most physical, most visible, most measurable risk to the company — the actual ground under the building — and the one body whose entire purpose is oversight has never once put it on the table. That's the part a director should lose sleep over. Not the water. The blind spot. Because a risk you've never named is a risk you've never managed. And when it shows up — the flooded site, the supply route that's gone, the insurer who won't renew — “we didn't see it coming” is not a defence a board gets to use anymore. Not when the data sat in public for twenty years. So I don't ask boards to care about the climate. I ask them one thing. Open your risk register. If the city you operate in is sinking and it isn't in there, then the problem was never the water. It was the oversight.

3 complementary formats to enrich your editorial line

Alongside the interview videos, these dynamic formats vary the content and reach new audiences.

Concept 01
True or False
The interviewer states a board myth out loud; Philippe Joubert answers true or false, then explains in one line.
Interview format 6 items 1 video
Example of a True or False video
Items in the video
False
ITEM: “Climate risk is the CSR department's job, not the board's.”
Since the Paris Agreement and the SDGs, directors' fiduciary duty covers foreseeable climate risk. Singapore and Malaysia now require board-level sign-off on climate disclosures (IFRS S1/S2, from FY2025).
False
ITEM: “If the company is sued over climate, directors can't be held personally liable.”
In 2023, ClientEarth sued all eleven Shell directors personally. In Asia-Pacific, pension-fund beneficiaries have already taken fund leaders to court over climate and coal.
False
ITEM: “A net-zero 2050 pledge protects the company legally.”
96% of net-zero pledges carry at least one greenwashing red flag. An unmet pledge is increasingly argued as a liability, not a defence.
False
ITEM: “Climate is mainly a Western regulatory concern, not an Asian one.”
Singapore and Malaysia are among the first movers on mandatory climate disclosure, and ASEAN is one of the most physically exposed regions on Earth — up to 35% of GDP at risk by 2050.
False
ITEM: “Managing for the long term means sacrificing financial performance.”
McKinsey's Corporate Horizon Index found long-term-managed firms delivered 47% more revenue and 36% more earnings between 2001 and 2014.
False
ITEM: “If a climate risk materialises, a director can still fall back on 'we didn't know'.”
With public data and mandatory reporting, not knowing is now itself a governance failure — the defence has closed.
Concept 02
Overrated / Underrated
The interviewer names a popular practice; Joubert gives a verdict — overrated or underrated — and why.
Interview format 6 items 1 video
Example of an Overrated / Underrated video
Items in the video
Overrated
ITEM: “Headline net-zero pledges.”
Only around 8% of companies have a science-validated target. A pledge without a credible plan behind it is a risk, not an achievement.
Underrated
ITEM: “The board's own climate competence.”
Fewer than 1% of roughly 110,000 directors analysed worldwide have real sustainability expertise — currently the scarcest, most valuable skill in the room.
Overrated
ITEM: “ESG ratings as a governance tool.”
Ratings diverge sharply between providers. They're a starting point, never a substitute for the board understanding its own material risks.
Underrated
ITEM: “The risk register as a climate tool.”
Putting climate exposure where it belongs — real line items, with owners and numbers — does more than any glossy sustainability report.
Overrated
ITEM: “Carbon offsets as a strategy.”
Offsets don't cut the company's own transition or stranded-asset exposure. They buy a narrative, not resilience.
Underrated
ITEM: “Directors learning from other directors.”
Boards pick up climate governance fastest from peers who've already done it — peer-to-peer exchange is the real lever for change.
Concept 03
Versus
The interviewer poses two options; Joubert picks one and says why.
Interview format 6 items 1 video
Example of a Versus video
Items in the video
Ten-year resilience
ITEM: “Quarterly earnings versus ten-year resilience.”
Long-term-managed firms outperformed on both revenue and earnings (McKinsey: +47% / +36%). The long view is the profitable one.
Own it at board level
ITEM: “Delegate climate to CSR versus own it at board level.”
Mandatory disclosures are signed by the board. You can delegate the work, but not the liability.
A credible transition plan
ITEM: “A bold net-zero announcement versus a credible transition plan.”
96% of pledges show red flags. A plan you can defend beats a headline you can't.
Marked for stranding
ITEM: “Coal and fossil assets at book value versus marked for stranding.”
Southeast Asia faces an estimated $85-106bn in potential stranded-asset losses by 2060. Carrying them at full value is a decision, not a fact.
Move first
ITEM: “Wait for regulators to force it versus move first.”
Singapore and Malaysia have already moved. Boards that wait inherit the cost and the scrutiny at the worst possible moment.
Risk management
ITEM: “Climate as morality versus climate as risk management.”
What threatens the company's survival isn't a moral option — assessing and managing it is the board's core job.

From idea to video, in 4 steps

Step 01

Audit & Strategy

Extensive online research to identify the topics that generate views in your sector. Trend analysis, competitive benchmarks, scoring of each topic. The result: a tailor-made content strategy built on the strongest subjects.

Step 02

Filming

One day of filming (your offices, our Lyon studio, or a private venue). A professional crew: videographer, two 4K cameras, LED lighting, lapel mic. Teleprompter provided → 40 to 60 videos filmed in a single day, of which 24 to 36 are publishable after editing and selection.

Step 03

Editing

Short-form editing specialists. Animated subtitles, effects, B-roll. First videos ready to post within one to two weeks.

Step 04

Distribution

Simultaneous publishing across every network: TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels. One shoot = five viral streams.

A team of experts

Valentin Rosa

Content strategist · Earth on Board lead

Builds your editorial strategy, writes your scripts, and will be your main point of contact throughout the project.

Max Gordon

Videographer

Directs the shoot and captures your takes

Jérôme Jourdan

Editor

Turns the rushes into punchy videos

Diana Bufalo

Social Media Manager

Manages publishing and optimisation of your content across all your networks

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Packages to match your ambitions.

12
videos
3 480  excl. VAT
that's 290 € per video
36
videos
9 000  excl. VAT
that's 250 € per video

Included in every package

No commitment

A FINAL WORD

Generating millions of organic views on social media isn't something everyone can do. And it isn't only a matter of platform expertise. However good you are at your craft, nothing takes off if the subject has no substance, no tension, no truth worth defending.

That's why we choose carefully the leaders and companies we reach out to. We know how to recognise a subject worth devoting months to.

Sustainable governance isn't just one more topic. It's a field where directors are asked to sign what they can't yet defend, where the most physically exposed region on Earth is still treated as a bystander, and where a clear voice can truly matter.

If what you've read resonates, we're here whenever you're ready.

Socratech · Lyon
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